Mumbai: Impact App, a fitness plus kindness mobile application, announced that it aimed to feed 100K meals to needy kids with its users’ help before year end through a unique referral campaign called “Share a Meal Challenge.”
Under this challenge, 2 meals will be shared with kids in need when a user invites a friend to the app. The company is running this campaign in partnership with DHL and Akshay Patra who will fund the campaign and feed the kids respectively on behalf of the app’s users.
In India, more than 3 Crore children sleep hungry each day. In an attempt to raise awareness about this problem and empower the common man to be a part of the solution, this app has created a referral campaign that shares meals with every download.
In a consumer-app like Uber or Swiggy, users and their friends get a discount on their next ride or meal when they invite someone to the app. With #ShareAMealChallenge, this app has shifted that incentive from “me to we.”
About Impact App
Impact app is a fitness plus charity app where every kilometer walked or jogged raises money for a social cause of the user’s choice. In the last 2 years, more than 60,000 users of this app have covered 3 million kilometers to raise Rs. 30 million to support 20+ nonprofits across the globe.
Recently, the app raised its angel round from a series of angel investors. This campaign is their way to celebrate their recent successes.