In the age when weird shenanigans tend to become viral people come with absolutely outlandish stuff to gain popularity. Well, now people are gaining a lot of traction by simply live streaming themselves sleeping overnight?
As per a NYT report, there are number of TikTok creators who are using this hack to gain followers overnight. This overnight sleep live stream also helps them make money through the “digital coins” which viewers donate to them. This report has taken into account several TikTok creators.
“Overnight my video blew up, and I got over 6,000 new followers,” Oscar Reyes, an 18-year-old TikTok creator said. “After I stopped the stream I lost followers, so I don’t know if people were just following for the stream, but I grew substantially. I went from 12,000 to 18,600 followers.”
These sleep-streams gain viewers for two reasons – one people are really interested in seeing people sleep, and they also can join the live chat section where they can talk to each other without needing to pay attention things which are actually being streamed on the platform.
Now, TikTok is not the only social networking application which has such sleep-streamers. There is Wired report which speaks about a similar trend of sleep-streamers on Twitch, which is one of the largest live streaming platforms for gamers. E-commerce giant Amazon owns the platform Twitch.
“Over the last few weeks, streamers have been training their cameras on their mattresses as they doze off. In the intervening hours, viewers use Twitch’s donation function to gift them small quantities of money—two dollars here, five dollars there,” the Wired report said.
Now, it should be mentioned here that in January last year, a Twitch passed out during a live stream and when he woke up he had 200 new followers. Well, and this clip has more than 3.6 million views ever since that episode, it has been one of the most popular videos on Twitch.