No one likes advertisements disrupting their experience and hence, WhatsApp users can breathe a sigh relief as Facebook seems to have chucked the controversial decision of introducing ads as part of a feature on the messaging app. There were several reports which were doing the rounds last year which suggested that Facebook was mulling the idea of introducing ads as a feature on WhatsApp, which would be similar to how ads appear between Instagram stories.
There was a Wall Street Journal report which said that the team which was working to integrate ads into the service was taken down by WhatsApp recently. The team’s work was then deleted from WhatsApp’s code, as per the report.
Now there is a catch – while it says that even though Facebook has dropped the idea of including ads in the core WhatsApp experience, it might still plan to incorporate ads in the Status feature.
For starters, this idea when conceived did not find too many takers. Back in 2017, WhatsApp founders Acton and Koum tendered their resignations after they had differences with Facebook CEO Mark Zuckerberg over his decision to monetize the messaging app by infusing ads in between chats.
“At the end of the day, I sold my company. I sold my users’ privacy. I made a choice and a compromise. I live with that every day,” Acton had told Forbes about his disassociation from Whatsapp.
WhatsApp was bought by Facebook for $22 billion in 2014.
Chain of events:
WhatsApp is the most downloaded app in the world and the company has always had plans to monetize it. When was founded in 2009 it initially charged download fees and subscription fees of $0.99. However, when Facebook acquired it, the app was made free. In the same year, they came up with the idea of making money through the widely used app by selling ads.