The social media site has been monitoring such accounts since the beginning of this year and has already suspended a number of apps which were found violating its rules.
In the latest move to shunt away spammers from its platform, Twitter has decided to cut down the number of accounts Twitter users can follow, from 1,000 per day to just 400. What the basic idea with this move is that it will help cut down on spammers in by following then unfollowing Twitter accounts in a “bulk, aggressive or indiscriminate manner” — this is in complete violation of the set Twitter rules.
This comes even as different companies had been putting across tools which allow their customers to automatically follow users. Also, then these users follow the companies back as a growth tactic without realising that they have followed a bot.
Not only this, but the same companies also offer tools to unfollow the Twitter accounts which did not follow the bot back. The social media site has been monitoring such accounts since the beginning of this year and has already suspended a number of apps which were found violating its rules.
Despite today’s move, people are not very satisfied and they believe Twitter has not been able to curb down on the mass following and unfollowing. The first question which was asked was the number of users that was picked – 400. It was argued that this number was far more than what a regular Twitter user would follow in any given day.
Another big point of debate is around business use of following 400 people. There are businesses which leave their DMs open so that companies can tweet out with a URL to send out to customers in order for a conversation to continue – there is no following or unfollowing required to do so.
As explained to TechCrunch, Twitter tried to explain why they chose the number 400: “We looked at follow behaviour at various thresholds, and selected 400 as a reasonable limit that stopped most spam while not affecting legitimate users,” a spokesperson said.