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Bye Bye BBM – Big decision made, but there is a catch

However, there is a catch to this: “BBMe will be available for free for the first year. After the first year, a 6-month subscription will be available for $2.49,” the company said.

Finally, it is bye bye BBM, well, for the BlackBerry Messenger that most individuals know and use, it is certainly a goodbye. This decision had to be made after it tried, rather valiantly, to compete with WhatsApp, and now after splashing around, BlackBerry Messenger for individual users is shutting down.

This decision was made by Emtek, the company that was managing the BlackBerry Messenger service after an agreement with BlackBerry. The services will see a stop after May 31. However, it is important to note that there is a catch area – BlackBerry Messenger for individuals will cease operating and not the entire BBM. Also, BlackBerry themselves run an enterprise version of the Messenger called BBMe and this service will continue to be available.

After the Emtek announcement, BlackBerry announced that it will open the BBMe to individual users.

Emtek in a statement said: “Today we’re announcing that we will be closing BBM consumer service on 31 May 2019. Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences but also consume content and use payment services… Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.”

BlackBerry immediately came with a statement of their own:

“While we respect Emtek’s decision, we’re disappointed the platform did not thrive and grow as expected,” said Mark Wilson, Chief Marketing Officer, BlackBerry. “After much consideration, we decided that BBM’s loyal users should continue to have a secure messaging platform that they can trust. Starting today, users can download BBMe from Android’s Google Play store. It will be available in the Apple App Store soon.”

However, there is a catch to this: “BBMe will be available for free for the first year. After the first year, a 6-month subscription will be available for $2.49,” the company said.

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