Chingari crosses 30 million downloads, launches new AR filters


India’s home-grown short-video sharing platform Chingari has zoomed past 30 million downloads. The application has reached the milestone in just three months of its launch. In order to mark this occasion and on this day, Chingari launched new Augmented Reality (AR) filters for its users. The company now hopes that these new filters will help draw attention of young creators and users.

Chingari in its release said that the highest percentage of users belonged to the 18-35 age category. It also revealed that they have recorded the highest number of downloads, about 5.6 million, from Hyderabad.

It needs to be mentioned here that Chingari is available in multiple Indian languages which include Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, Odia, and Telugu. The platform has also been made available in English and Spanish.

Chingari said in a release that they have recorded a surge in users in markets outside India and this include markets like the United States, Singapore, Vietnam, Saudi Arabia, the UAE, and Kuwait among others.

“The magnanimous rise of Chingari App has a direct correlation with the advanced tools that we offer and the seamless creation experience that Chingari App provides. At the end of the day, it all boils down to who provides the best creation tools to creators and our team is constantly adding Bharat-specific features and this has become our USP. We provide excellent video and audio editing tools to our content creators and empower them with the best-Indianised filters for visual effects,” said Sumit Ghosh, Co-founder and CEO of Chingari App in a press release.

Ever since the Indian government imposed a ban on TikTok, Chingari has grown in popularity in India. The application had gained more than 3.5 million downloads in just 24 hours of the ban on TikTok. Not only Chingari, a number of new home-grown social networking platforms which include Riposo, Rizzle, Moj, and Trell have all emerged and have captured the India market.

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