Social networking giant Facebook has expanded its official music video feature to more countries now and India is also one of them. Initially introduced in the United States, it can be seen under the ‘Watch’ segment in India as well.
Manish Chopra, Director, and Head of Partnerships, Facebook India, spoke about the same, “Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform. We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook”.
With this, users will be able to watch the official music videos on both Android and iOS apps. Facebook has said that this new feature will also be extended to desktop very soon. Now, several users have already seen this under the ‘Watch’ section. Distributors like T-Series and more can be seen in the feed with licenced music videos. Not only this, one can also search for ‘Top Bollywood’, ‘Top Artist’ and more.
With this new feature, a user can access and discover music directly in the News Feed and hence, both friends and family can share their favourite music, or through Search. The major partners in the list include T-Series, Zee Music Company and Yash Raj Films.
As per Facebook, official music videos will create new social experiences which will allow the user to do much more than simply click and watch the video. One will be able to discover new artists and tracks through social sharing, clicking through to a song [from a Music Sticker / Music Video] and can be shared to a friend’s story or a post in News Feed.