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Facebook to link your account with paid news subscription

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Facebook has been testing a new feature which will allow you to link your account with the news subscription you have paid for. With this, you will be able to read paywalled articles without hitting the paywall or even required to log in again.

As per TechCrunch, the aim is to help news publishers create a better experience for paying subscribers on the social networking platform.

Also, as per the company, the subscribers who linked their accounts made an average of 111 per cent more article clicks when pitted against those who were not part of the test group.

Those subscribers increased their rate of following a publisher from 34 per cent to 97 per cent. So, when subscribers link their accounts with news publishers, it will automatically show them more content.

Now, there are a number of newspapers which include the Atlanta Journal-Constitution, The Athletic and the Winnipeg Free Press in the United States that are already testing the feature.

Facebook launched its revamped News tab and called itself a fifth estate in the United States this June and it also includes a dedicated local news section among other topics, including breaking news alerts.

Not only this, Facebook News will also arrive in the UK, Germany, France, India and Brazil within the next six months to a year. After this, they will pay news publishers to ensure their content is available in the new product.

Facebook has come with a study as per which they have found that over 95 per cent of the traffic Facebook News delivers to publishers “is incremental to the traffic they already get from News Feed”.

Before a dedicated News tab, Facebook had “Instant Articles” and this restricted advertising, subscriptions and the recirculation modules publishers relied on. This led to a number of users abandoning the feature.

In 2018, the company decided to prioritise friends and family posts in its News Feed and this move, sidelined news outlets and it had a bearing on news websites sharing and putting up stories on the website.

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