App

Hike messaging app shuts down

Hike messaging app

In the recent times, instant messaging apps have become a necessity. Over the last years, there have been several instant messaging apps that are available for various platforms for users to stay connected with their family and friends. WhatsApp has emerged as the most popular messaging app although, there have been concerns over the controversial privacy policy update.

Back in 2012 when Hike was launched, its popularity really increased. However, after the initial success, it started falling down owing to the popularity of WhatsApp. Also, Hike Sticker chats was dubbed as the largest Indian freeware, cross-platform instant messaging application.

By August 2016, this saw an impact as Hike had close to 100 million registered users and also supported 10 regional Indian languages. Hence, the announcement about Hike closing its operations was made recently by the CEO of the Hike Messenger app, Kevin Bharti Mittal on Twitter on January 6 came as a surprise. He wrote, “Today we’re announcing that we will be sunsetting Sticker Chat in Jan’21. We thank you all for giving us your trust. We wouldn’t be here without you.”

However, we do not know the exact the reason for instant shutting down of Hike. As the brand is all set to replace Hike Messenger with Vibe and Rush. Both these applications can be downloaded on both Android and iOS platforms. So, all Hike Mojis will be seen via Vibe and Rush. 

Over the years, Hike has received large investments and it has netted US$$261 million, with US$175 million coming from Foxconn and Tencent in 2016. This round of funding valued the company at US$1.4 billion. 

Now, uptake flagged, as WhatsApp continued to dominate the Indian market. In December 2019, Hike had 2 million monthly active users. If we compare it to Signal, which is not-for-profit basis, and has added over 30 million installations just this month.

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