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Huge update from Facebook – Major tie-up announced, to impact Indian users significantly

This update will have a huge bearing on the type of content users share and also the interactivity of the same

Facebook, on Thursday, announced a number of partnerships with top Indian music labels which will allow users to incorporate their posts with music on Facebook as well as Instagram. This partnership will see a collaboration with major Indian brands like T-Series Music, Yash Raj Films, and more. This will now see nearly 300 million Indian users take in their favourite music in videos, messages, posts, stories and several other content.

“People will now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family,” said Manish Chopra, Director and Head of Partnerships, Facebook India. Facebook has partnered with the music community in more than 40 countries.

“We’re introducing a new feature: from a song on your profile, we’re making it possible to tap through to Spotify so people can listen to the full song and discover more from that artist. We’ll be adding other partners in the near future as well,” the company said in a blog post,” Facebook informed in a blog post.

Yash Raj films has said that this collaboration will allow the users to not only delve deep into their own music taste but also include it with content and share it with their friends.

According to Anand Gurnani, Vice President-Digital, Yash Raj Films: “Our association with Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends.”

“We are excited about partnering with the music industry in India and the idea that people here will now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family,” Facebook India Director and Head of Partnerships Manish Chopra said.

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