As per a study, the consumption of music has increased on both feature phones and smartphones even as the country has started to slowly emerge from a lockdown owing to the coronavirus pandemic.
In India, the users are now giving more importance to good and clear audio over the digital screens. As per a study, the consumption of music has increased on both feature phones and smartphones even as the country has started to slowly emerge from a lockdown owing to the coronavirus pandemic.
A study was conducted by CyberMedia Research (CMR) in association with HMD Global, the home of Nokia phones which found out that three in every four respondents listen to music, at least once in a day.
Not only music, smartphone users also listen to podcasts, and 81 percent feature phones users like tuning into FM and MP3.
“As we move from a homebound economy to a ‘neo normal’, mobile audio will remain key for consumers — think, communication, music and content consumption or team collaboration,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement as per news agency IANS.
“For instance, in situations involving low bandwidth, the importance of audio becomes even more critical. All said, music is what drives our lives, and a good quality experience is what consumers hold dear,” he further added.
This study was carried out across 800 respondents and covered the top four cities of India – New Delhi, Mumbai, Kolkata, and Bengaluru.
They also found that the users in India have been listening to music and hence, good quality audio has become quite important even as they work from home during the extended lockdown across the country.
Hence, for smartphone users, audio quality has taken a higher pedestal and they are now bothered more about the quality of the sound rather than fussing over the megapixels of the camera on their phones.
Also, battery drainage and Internet consumption have turned out to be important as they are related directly to how much and the quality of music consumed on smartphones.