Instagram expands shopping to IGTV, major update on Reels announced

Instagram IGTV

Instagram has now announced the global expansion of shopping service across IGTV. This shopping feature will allow users to monetise their base on Instagram and this will allow them to sell products to the followers. Now, users will be able to make longer IGTV videos to appeal to viewers.

As per different reports, IGTV users will be able to complete the purchase within the app through the in-app checkout and they can go to the seller’s website to make the purchase. So, for better convenience, buyers will be able to buy within the app after which Instagram will be able to take the seller’s fee. However, Facebook had earlier noted that they will not levy the seller’s fee through the end of 2020.

“Digital creators and brands help bring emerging culture to Instagram, and people come to Instagram to get inspired by them. By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living,” said Instagram COO Justin Osofsky, in a statement.

Instagram has also announced that TikTok rival Reels will also be monetised some time later this year. TikTok has already started testing the e-commerce aspect last year by allowing users to add links to profiles and features. With the current situation prevailing in the US, TikTok’s future looks rather flimsy and hence, Instagram monetising Reels could be advantageous to the platform.

As of now, Instagram has a dedicated Shopping channel and it will be launched in 2018 and it can be accessed through the Explore section. Instagram users can currently view products and make purchases across IGTV, Instagram Live, posts and stories.

Facebook had earlier launched Facebook Shops. “Our business model here is ads,” Zuckerberg had said during the launch of Shops. “Rather than charge businesses for Shops, we know that Shops are valuable for businesses. They’re going to in general bid more for ads and we’ll eventually make money that way.”

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