Instagram has rolled out new updates for the TikTok-like short video feature, Reels. The app has doubled the video recording time for users to 30 seconds. Earlier it was only for 15 seconds. Now, users will be able to extend the timer to 10 seconds when they are recording.
The timer will now give the users the buffer time before they start recording a Reel. Now, Instagram will let allow users to trim and delete any clip while editing in the app. Also, users will have more granular control over the clips that they record.
“We continue to improve Reels based on people’s feedback, and these updates make it easier to create and edit. While it’s still early, we’re seeing a lot of entertaining, creative content,” said Instagram Reels Director, Tessa Lyons-Laing. While the Head of Instagram, Adam Moserri tweeted, “You’ve been asking for more options to create and edit reels and we hope this give you more ways to have fun with them. We’ll keep listening to feedback and updating the experience as we go.”
As per the mobile app data analytics firm Sensor Tower, Reels was not as successful at least in the US since the time it was launched in August. The numbers were not too good – the number of installs by US users of Instagram from August 5 to September 15 stood at 4.7 million. The number was the same as from June 24 to August 4.
At the same time, Instagram is also testing its presence on the home page along with Shop tabs in order to increase visibility for its users. As things stand now, users have to go to the Explore section to view Reels created by users.
“These changes reflect shifts we’re seeing from people, both in how they use the product but also how they push culture forward on Instagram: rise of creators, explosion of video, acceleration of online shopping,” Mosseri had written.