As per a report, Instagram has applied for a patent which reveals a new functionality as per which app asks for a fee to activate a link in a caption.
Over the last one year, Instagram has taken the complete commercial route. From pesky advertisements in the newsfeed to influencers’ unapologetic brand promotions, the platform has gone all guns blazing in order to monetise the platform. They are also now looking to further bolster and monetise it by charging users to add links in a photo caption.
It needs to be mentioned here that Instagram does not allow users to put a link in the photo caption. Users have to click on the “link in bio” or use URL shorteners. However, it does not allow users who are verified or have a minimum of 10,000 followers to add links in their Stories.
As per a report, Instagram has applied for a patent which reveals a new functionality as per which app asks for a fee to activate a link in a caption. Also, the patent hints that the app could charge up to $2 in order to enable the link. This pop-up will appear when the app detects the caption has a URL.
“If the online system detects the text content of the caption includes a string of link text identifying an address, the online system prompts the posting user to pay a fee in exchange for generating a link,” as per the patent application.
This new patent application has been timed well and it comes at a time when Instagram is looking to cash in and match its rival TikTok. The Facebook-owned company has already rolled out and integrated TikTok-like Reels on its platform.
On the other hand, Facebook is also working to add a functionality which will allow users to see Instagram Stories directly from the Facebook app. As things stand right now, Facebook has begun integrating Instagram’s in-app messaging feature along with the Messenger.
So far, Instagram has not hinted at including this system in the near future and while, this remains a possibility, companies often do not end up using the patents which they apply for.