Instagram starts testing its TikTok-rival ‘Reels’ in India


Instagram, which launched TikTok-like Reels last November, is now looking at expanding its testing of in more countries and this includes India as well. 

Reels is not a standalone app like Threads but then it is more of an editing feature that is available within the Instagram app. Instagram Reels allows users to shoot and record 15-second videos and then edit them with music tracks and audio clips. This feature is very similar to how TikTok works.

As per a report by Business Insider, Instagram has started testing in Reels in India. This feature will be visible to select Instagram users in India, the report added. Instagram has expanded Reels to France and Germany just last week but the report had no mention of India. 

Instagram hasn’t confirmed it’s testing Reels in India but then made this clarification that the feature will be rolled out to more countries. 

“We’re planning to start testing an updated version of Reels in more countries. Reels are a fun, creative way for people to both express themselves and be entertained. We’re excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now,” a Facebook spokesperson said in a statement.

Even as the company is looking to expand Instagram Reels, Instagram has also made few tweaks to make the feature more prominent. Earlier, Reels could be shared only as Instagram Stories but now, there will be a different tab for Reels on the app. The app is trying to make Reels more prominent by adding a dedicated space on the user’s profile as well as explore feed. 

This can be a significant step as it comes shortly after the Indian government banned TikTok and 58 other Chinese apps in India. After this, homegrown TikTok rivals are benefitting from the TikTok ban and it looks like Instagram Reels could soon a viable alternative to users. 

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