Facebook’s Instagram has finally started to allow users to send direct messages to each other from the web version. The feature’s rollout was announced just a couple of days ago and on April 10 it finally started reaching end users, as reported by The Verge.
The photo and video sharing application was testing web DMs with limited users since January this year. The web DM interface will now allow users work on emoji keyboards and then also use the gallery in order to see the photos and videos.
What this move essentially does it is that it makes it less painful to access DMs but also leaves the company with just one major feature specifically for the web – the ability to post images and videos. Now, since users can access Instagram DMs via their laptops and desktops, it will drive a lot more user engagement.
It should also be mentioned here that this new move by Instagram is in line with what Facebook CEO, Mark Zuckerberg said about integrating all the different platforms and to make it a lot more communication-focussed.
Zuckerberg told The New York Times last year that it will eventually allow Facebook, WhatsApp and Instagram be more communication-specific and hence, web DMs for Instagram just seems one step closer to the wider picture.
Also, with the ongoing Covid-19 pandemic forcing the world to shutdown, this move will also help spread Covid-19 awareness among users. Earlier this month, Instagram launched a new sticker question for its Stories platform.
This sticker is called: “How can I help?” and it’s available now for everyone to use. Hence, if this Instagram sticker helps the cause, it might well be useful in these rather challenging times.