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Major improvement on Spotify expected – Can change online music streaming space

Spotify has made an announcement that it will personalise playlists with a new algorithm in order to make music have a better reach and find the right listeners.

The launch of Spotify India was perhaps the most anticipated event in the recent past and it has already achieved millions of users in the country, and as per a new report, Spotify is now working on offering personalised playlists to users based primarily on their interests and browsing history.

In the already congested online music streaming space, Spotify is taking on established names in the market like Amazon Prime Music, Gaana, Apple Music, JioSaavn, Hungama and Wynk in India, and hence, this personalised feature could hand it an edge and give users another reason to be hooked on to the service.

Spotify has made this announcement that it will personalise playlists with a new algorithm in order to make music have a better reach and find the right listeners. It needs to be mentioned here that online music streaming portal have been trying to personalise playlists for a long time now and Spotify has even claimed that people who look to play the same music, again and again, is up by 80 per cent. Also, as many as 66 per cent of users save their favourite tracks on Spotify.

Now after the rollout of personalised Spotify playlists, no two users will be able to see the online playlists with automatic suggestions. Also, Spotify has claimed that listeners are now streaming music on the portal for longer durations than before and hence, the number of artists featuring on a particular playlist has also increased by 30 per cent.

“When a song is added to one of these playlists, it won’t necessarily appear on every listener’s personalized version of that playlist. That’s why, starting today, we’ll create unique links to these playlists for artists to share via Spotify for Artists and Spotify Analytics. Anyone who clicks a unique link shared by an artist will see a personalized version of the playlist with that artist’s track as the first song. (For editorial playlists that are not personalized, artists should continue to use public links as they do now.) When songs get added to one of these playlists, an email notification gets sent to artists and their teams, so they can share the good news with fans,” Spotify for Artists informed.

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