Snap announces $3.5 million fund for AR Lens creation


Snap Inc, which is the parent company of Snapchat, will release $3.5 million fund in order to extend support to creators and developers working on Augmented Reality (AR) Lenses for the platform. Snap is also set to host the first-ever public and multi-day virtual event which will be designed for AR developers as well creators from December 8 to December 10.

The company has also announced that this $3.5 million will be used to help creators and developers that are already working on AR Lenses for Snapchat that use the company’s Lens Studio tool. On Snapchat, there are a number of Lenses or filters that are created by developers are well as other creators.

The company has said that this investment is in line with “its commitment to funding opportunities for Lens Creators to work on sponsored projects, connect personal passions with Lens creation, and participate in our AR Creator Residency Program.”

What this tool will also achieve is that it has introduced visual scripting that allows creators to build complex logic for custom interactivity in their Lenses without any need to code. There are other changes that include improvements to compressing textures inside Lens Studio and this will help Lenses load faster and use less RAM. 

Apart from this, Snap also announced a vital upgrade which will be rolled out to its Lens Studio tool for AR experiences. This new upgrade will aim to improve creator workflows by providing tools and resources that will be needed by professional creators. There will also be features that will save time and will also help in the improvement of the quality of Lenses.

Snap has announced that more than 1.5 million Lenses have been designed using this feature and that, they have already been viewed more than 1 trillion times. The AR community currently consists of creators from over 200 countries. The company says that more than 180 million people engage with Lenses on a daily basis.

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