Snapchat launches TikTok-like feature ‘Spotlight’


Snap Inc has introduced a feature, “Spotlight”, which will allow users to share short-form videos publicly in its Snapchat app. This service would compete with ByteDance-owned TikTok and Instagram Reels.

After this, users, who could previously share snaps or stories with friends, will be able to share them directly to Spotlight and garner more followers, Snap said in a blog post.

“Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day!”

The company went on to add that they would dole out about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform. This is aimed at boosting engagement with the feature. 

With these short videos, you will also be able to make money and Snap mentioned it in the blog, stating: “for the opportunity to earn money, the Snaps you submit to Spotlight must follow our content guidelines and terms” and users must be 16 or older to earn.

Earlier this year, Facebook Inc had launched Instagram Reels – the company’s version of TikTok where users will be able to record short mobile-friendly videos, then add special effects as well as soundtracks pulled from a music library.

Spotlight will be starting in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Norway, Sweden, Denmark, Germany, and France. They are planning on adding more countries to the fore in the near future. 

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