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Snapchat to take on TikTok with upcoming new feature

Snapchat-Tiktok

TikTok is also banned in India as well as in few other countries and if Snapchat manages to roll this out, many of TikTok users might just migrate.

Snapchat is all set to take on TikTok as they have announced a new feature which will allow the users to set their Snaps to music – just like TikTok does. This feature is currently being tested and it will effectively allow Snapchat to effectively capture a chunk of the TikTok users who have been looking for alternatives ever since heat has been turned on TikTok. 

TikTok is also banned in India as well as in few other countries and if Snapchat manages to roll this out, many of TikTok users might just migrate.

There are number of TikTok alternatives which include Likee, Byte, Dubsmash, Triller etc have been gaining a lot of traction in the apps store charts and even Instagram has launched their own music-powered feature which is called Reels to take on TikTok.

As per TechCrunch reports, Snapchat’s users will be able to add music to a video just before shooting it or even after it is done and then can have a pick of a wide collection of music tracks. 

Now, this collection of music will be brought in through Snap’s deals with its music industry partners which include Warner Music, Warner Chappell, Universal Music Publishing, NMPA, Merlin among others. 

Hence, now when users share their Snap with these music tracks, the friends will be able to to swipe up to view the album art, artist name as well as song title of the track used. Also, there is going to be a “Play this song” link. 

So, when users click on this, a link will open in Linkfire to let users listen to the whole song, not a snippet, on their platform of choice. The different connected platforms include Spotify, SoundCloud or Apple Music.

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