App

These members will have their Netflix subscription cancelled: Here’s why

The company has started sending emails and in app notifications to remind all these users who have
not been using the platform for the last one year.

OTT giant Netflix has announced that it will cancel the membership of customers who have not used
he platform in the past one year.

The company has started sending emails and in app notifications to remind all these users who have
not been using the platform for the last one year. Users, who do not confirm they want to continue
with Netflix, the company will proceed to automatically cancel the subscription. The same condition
will be applicable for stopped watching content on Netflix which spans for more than two years.

No impact on Netflix userbase

It should be mentioned here that this move will not have any impact on Netflix’s userbase as the
company says that these inactive accounts amount to less than one per cent of the total userbase.
The company also says that they have factored all these issues and these inactive “a few hundred
thousand” accounts will have no bearing on the purse.

“We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels
their account and then rejoins within 10 months will still have their favorites, profiles, viewing
preferences and account details just as they left them. In the meantime, we hope this new approach
saves people some hard earned cash,” wrote Eddy Vu, Product Innovation at Netflix, in a post.

Netflix’s decision to expunge all these inactive accounts is interesting as it comes when a number of
OTT platforms have gained prominence in the recent times. The platform has been facing stiff
competition from players like Disney+ and Apple TV.

Also, Warner Media is also set to launch HBO Max. Amazon is already rocking the show with Prime
Video which is part of the Prime subscription plans. In India, the likes of Alt Balaji and Zee5 have
gained huge traction, especially at the time of the lockdown.

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