Popular video-sharing social networking app TikTok has taken down Facebook to become the second most downloaded app in the world in 2019. The platform, which is owned by China-based ByteDance had a stupendous year, and is placed second to Whatsapp as far as downloaded data is concerned.
The ranking was released by market analyst Sensor Tower’s and as per this, both TikTok and its Chinese counterpart Douyin amassed a total of 740 million downloads in 2019. The reports has count of worldwide downloads for Google Play Store, iPhone and iPad. However, they did not include data from Apple apps as well as pre-installed Google apps and Android downloads from third-party stores based in China.
TikTok witnessed a massive bump in numbers which amounted to 13 percent increase from the 655 million downloads the app saw in 2018. Although the company is planning to monetize the app, it had a successful year in terms of revenue grossing over $176.9 million in 2019.
Now India is one of the big contributors to TikTok’s growing popularity – there were 44 percent of total downloads made in 2019 by Indians.
A Tech In Asia report states that TikTok is considering the option of building a new feed for advertisers and this would include content created by professional publishers on TikTok.
Meenakshi Tiwari, who is an analyst at Forrester, told the daily that monetization is still high on priority as well as a big challenge for the app. Short video is extremely popular on the platform and this has forced established social networking platforms like Facebook and Instagram to be awake to the challenges and then do something about it.
TikTok, despite being a popular app in India, has had a rather troubled past. The app came under the scanner after the Madras High Court claimed that it exposes children to sexual predators, pornographic content and various other harmful activities.
After TikTok’sassurances that they addressed these concerns, the ban was lifted and the app was available for download in Google Play Store and App Store.