Tinder launches its interactive in-app event ‘Swipe Night’ in India


Tinder has finally rolled out the interactive event ‘Swipe Night’ in India. Swipe Night made its debut in the United States last year and it was scheduled to launch in India earlier this year in March. However, it was put on hold owing to the pandemic. Now, Tinder users in India can experience Swipe Night starting September 12.

So, what exactly is Swipe Night?

Swipe Night is essentially an interactive event/game/video series which can be experienced in the Tinder app itself. It is a story-based event where users will need to select one out of two options and the story will go forward as per the decision of the users.

It will also be similar to those Episodes and Choices games but on Tinder, Swipe Night is shot like a movie. Also, based on the user’s choices they will get to match with people who have also selected the same answers.

The plot for Swipe Night is that it has an “end of the world” theme. Tinder users will be the protagonists and they can start going to a party with friends and finding out later that an asteroid is hitting Earth.

Now, for every decision, users will have seconds to choose from. Now, for Swipe Night’s production Tinder has brought in Drake’s go-to music video director Karena Evans. This show was written by Nicole Delaney (Big Mouth, Netflix) and Brandon Zuck (Five Points, Facebook Watch).

“The response was incredible – both to the innovation and the content itself. Our members made millions of choices and engagement levels remained high every week. Most importantly, Swipe Night delivered on its promise of unlocking more matches and helping to start more conversations. Total matches increased 26% and messages increased 12%, compared to a typical Sunday night in the US,” Tinder said in a statement.

Tinder is slated to bring in more content in the coming months. Swipe Night will make its debut in India with three episodes starting at 10 AM on September 12.

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