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Who takes the lead on Tinder? India head Taru Kapoor has the answer

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There is this common notion that men would be more active and would make the first move on dating apps which include Tinder. Also, this could one of the big reasons why this app has grown so rapidly in India.

“From my personal experience having grown up in a country like India, women in particular have always had to deal with unsolicited attention online or offline. The reason Tinder grew in India for the first time by itself in a country where online dating was still very nascent in 2014 is because women finally had a space where they had a private device,” Taru Kapoor, Tinder India head was as quoted by Hindustan Times.

“You have a platform to be yourself to express the desire to reach out to somebody to connect and to have a conversation and to figure out whether or not you are interested in pursuing a relationship with a person and are you compatible or not from the safety of your home or behind your screen. And for whatever reason you do not want to pursue a conversation you can unmatch immediately and that person cannot reach out to you,” he further added.

Kapoor also went on to add that one of Tinder’s key features is that it focuses on women who have full control over whom they want to meet and then go on dates. Also, if they do not want to take the conversation forward, they have the control to not pursue the relationship any further.

“These are the core features because of which women adopted our platform and have always been more engaged than men on our platform from day one,” Kapoor said.

One of the reasons why Tinder became so popular in India is because it gave the women the confidence to open up in an environment which felt safe.

“Anecdotally, when they come back, meet people and they have relationships. When we hear from their stories we hear a lot more females reaching back to use share their experiences sharing their stories,” Taru said.

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