Mark Zuckerberg has already said that he is mulling to unify all of Facebook’s apps – including Messenger, WhatsApp, and Instagram.
With the advent and popularity of smartphones, Facebook, where instant messaging was one of the fortes, asked users to switch and install Facebook Messenger in order to encounter a smoother experience. Also, there were instances when it installed messenger in a few Android apps without waiting for the permission of the users. Only when it purchased WhatsApp in 2014, did it shunt away the chat functionality from its app region-by-region, and forced users to install a separate Messenger app.
Now five years down the line, Facebook is contemplating its decision to bring back the chat option back into the app. As per Jane Manchun Wong, who is a rising star in the technology landscape, believes that the company might be testing the move to bring Chat option back into the app. As of now, there is a button on the right which allows the users open Messenger currently, as per Wong it could be used to display chats within the Facebook app in the future.
It could well be the case as Mark Zuckerberg has already said that he is mulling to unify all of Facebook’s apps – including Messenger, WhatsApp, and Instagram. This move will help better traction of users and will also allow the company to exert better control over the data.
In a statement, Facebook said it wanted to “build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.” It added: “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.”
This was always on the cards, but it was a surprising move as, during the acquisition of WhatsApp and Instagram, Zuckerberg had said that there would be plenty of autonomy from the parent company, but now with the growth of messenger and the growing popularity of WhatsApp, this stance was always coming.