E-commerce

Amazon revamps Alexa app to focus on personalisation

Amazon-Alexa

Amazon has launched a whole bunch of developer tools for Alexa last week and now they have introduced an updated version of the Alexa mobile app. This new revamped app aims at offering more personalisation, more instructions on how and when the digital assistant can be used as well as a number of new features.

The Alexa app has also moved the third-party skill suggestions away from the main screen and hence, users can focus more on actually using Alexa.

As per a report by TechCrunch, the updated home screen will come with an Alexa button right at the top which will allow users to only tap on to activate the digital assistant or can trigger her with the wake word.

Not only this, it will also be followed by a list of personalised suggestions which will be based on the consumer’s use of the app and what’s important to them. Now, these could be reminders or even songs which are recently played or even audiobooks from audible, shopping lists etc.

This is where users will be able to see controls for the features that are frequently accessed by them or the current active ones. As per Amazon, this has been done to allow users to pick up exactly where they left off.

There is also a list of Echo devices as it also includes the Echo Buds now, which are Amazon’s Alexa-powered wireless earbuds. These Echo Buds are expected to be key to Amazon’s plans of enabling Alexa’s new capabilities to control mobile apps.

This revamped app will be rolled out globally over the next month across iOS, Android and Fire OS devices and by late August, this will be made available for all the users and they can use the new version.

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