Amazon tops this festive season

New Delhi: More than half of online shoppers in India chose to buy on Amazon.in to make it the most preferred online shopping destination during the festive season.

Great Indian Festival saw huge expansion in financial inclusiveness with customers accessing any kind of credit instrument for first time growing 19x .  75% of sales during the Amazon Great Indian Festival was powered by Amazon Pay and financing options.

Close to 70,000 sellers received at least one customer order; Number of crorepati sellers grew by over 117% over last year.

Customers from over 99.3% pin codes place orders; over 89% new customers from small towns while more than 80% customers from last Great Indian Festival came back to purchase on Amazon.in

Smartphones continued to be the biggest category by value driven by industry-leading phones across segments with leading bestsellers from Xiaomi, OnePlus, Apple and more; Xiaomi witnesses biggest season with 2.2X growth and OnePlus retaining its position as the number 1 premium smartphone brand in India with the launch of OnePlus 6T.

Amazon Fashion and Consumables were the largest selling categories. Amazon Fashion lead new customer acquisition. Large Appliances, as well as TVs grew 2.5x over last Great Indian Festival, with smart TVs accounting for more than 50% of total TV sales.

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