There is little doubt that both Amazon and Google are giants and hence, were locked in a fierce competition over streaming content
In a move which has ended the ongoing spat between Amazon and Google, both companies have agreed to allow each other’s streaming media applications to work on their platforms. In a statement released by the companies, it was informed that the official YouTube apps will be made available on Amazon’s Fire TV in the coming months
Also, as per this agreement, Amazon Prime members can now stream to Chromecast or can also use Android TV devices to access Amazon’s video content.
“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, head of product partnerships at YouTube.
“Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
Head of business development for Prime Video, Andrew Bennett, said that the aid agreement would “give our customers convenient access to the shows and movies they love… customers will have even more ways to stream what they want, whenever they want, no matter where they are.”
There is little doubt that both Amazon and Google are giants and hence, were locked in a fierce competition over streaming content. However, this spat had also raised concerns of anti-competitive conduct by locking out an important rival.
This new understanding will help users of one of the video services to use the platform to access the others without any bother or difficulty. However, this deal does not give an update on the Echo show devices. As of now, it appears that users who have Amazon’s screened version of an Alexa speaker will still have to use the experimental browser of Firefox to access YouTube on the device.
Now that we are wishing, it would be great if YouTube was available on the Echo Show, too, but the fact that streaming videos are made accessible now, at least a good start has been made.