E-commerce

Flipkart, Paytm announce a special tie-up: This is why it is important

Flipkart,-Paytm

Flipkart is all set to host the Big Billion Days sale this month. The festive sale will begin on October 16 and it will last till October 21. Now, ahead of the six-days long sale, Flipkart has announced a partnership with Paytm.

This partnership will see millions of Paytm users all across the country to use their Paytm Wallets and Paytm UPI to pay for their purchases during Flipkart’s Big Billion Days sale. Now, apart from this, Flipkart customers will also be able to avail instant cashback to their Paytm wallets.

“Our partnership with Paytm showcases our commitment to make digital payment solutions customer-centric and inclusive, democratizing digital payments for all. This festive season millions of Paytm users across the country will have access to their wallets & UPI on Flipkart. With just one click customers can avail great value during flash sales this Big Billion Days as they continue to stay indoors and adopt safe payment methods,” Ranjith Boyanapalli, Head – Fintech and Payments Group, Flipkart said on the occasion.

Speaking about the Big Billion Days sale, while all Flipkart customers will get access to the special festive offers starting October 15, Flipkart Plus customers will also be to get early access to exclusive deals on the platform starting October 15.

Not only this, Flipkart will be offering a 10% instant discount to customers who make their purchases via SBI debit or credit cards. Also, the Indian e-retail giant will be offering no-cost EMIs to customers via Bajaj Finserv EMI cards as well as other leading bank credit and debit cards.

“Digital payments, including UPI, continue gaining prominence in India and at Flipkart, we have always believed that digital adoption will help India get economically stronger,” Boyanapalli goes on to add. 

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