E-commerce

Instagram to enter e-commerce space? Big tussle expected

Although this sector is galloping on at a frenetic pace, it is dominated by a handful of players which include China’s Alibaba and JD.com, and US firms Amazon, eBay and Walmart.

In the coming times, we could see a real tussle in the e-commerce space as Facebook-owned Instagram could now enter this space starting a war between Facebook and Amazon.This could be in line with what ChiefAdam Mosseri has envisioned.

Mosseri has told an English daily that his plan for the firm is to “connect the dots thoughtfully” among shoppers, sellers and he called this entire number as Instagram’s huge number of “influencers.”

His entire idea revolves around the visual aspect – where users will be able to compare images with other Wen surfers and in this process, Instagram can be a sales portal.Mosserialso threw his weight behind Instagram e-commerce functions like the “shopping bag” –which is what other Websites have as well as a “native checkout,” where shoppers can purchase goods directly on Instagram without having to leave the app.

Although this sector is galloping on at a frenetic pace, it is dominated only by a handful of players which include China’s Alibaba and JD.com, and US firms Amazon, eBay and Walmart.

“One of the ideas we’re currently experimenting with is (making) like counts private, for instance, because we don’t want Instagram to be such a competition,” Mosseri said CBS This Morning. “We want it to be a place where people spend more of their energy connecting with the people whom they love and the things that they care about.”

Amazon, the firm which is run by Jeff Bezos, has captured almost half of all virtual transactions in the US, specifically 47 per cent, according to eMarketer.

Instagramlaunched a direct sales pilot program in March;it is limited to over 20 brands – including Zara, Burberry, Michael Kors, Nike, Adidas, Prada, Uniqlo, Dior, Oscar de la Renta and H&M –and payments are processed using PayPal technology.

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