India’s smartphone market has seen a massive dip owing to the novel coronavirus situation, as shipments in India were either delayed or have even been canceled. This has seen shipments fall by 48 percent in the second quarter of this year when pitted against the previous year.
This inference was made after a Singapore-based technology market analyst firm called Canalys said that about 17.3 million smartphone units shipped in Q2 2020, which was down from 33 million in Q2 2019 and 33.5 million in Q1 2020.
The nationwide lockdown in India which was imposed in March came with strict restrictions with an aim to stem the spread of coronavirus. Retail shops were closed and all activities and e-commerce sites including Amazon India and Flipkart had to cease their services.
Madhumita Chaudhary, who is an analyst, said, “It’s been a rocky road to recovery for the smartphone market in India. While vendors witnessed a crest in sales as soon as markets opened, production facilities struggled with staffing shortages on top of new regulations around manufacturing, resulting in lower production output.”
Canalys went on to say that despite this strict lockdown, Xiaomi still maintained its dominance in the Indian smartphone industry as they were able to ship 5.3 million devices in the quarter that ended in June this year. Not only this, but Xiaomi also extended their dominance as they spread their wings to almost 30.9 percent of the local market.
After Xiaomi, it’s Vivo which took the podium for shipping 3.7 million smartphone units in India. The company commanded 21.3 percent market share in the country and they were followed by Samsung with 16.8 percent market share.