Indians not bothered about megapixels while buying phones: Survey

Indian smartphone camera

It seems as if Indians are not really interested with the megapixel war which has been on for quite a while a now, as they not too bothered with the selfie cameras. This new result has been found basis a new study which has been conducted.

However, this study also says that users are concerned with the cameras on the back side, but they are not too flustered with what the selfie camera has to offer. As many as 79% of the consumers in the sub-Rs 30,000 price band believe that image quality is not too dependent on the number of megapixels. This was a result of a survey by CyberMedia Research (CMR).

“What the survey insights provides us with, is a compelling picture of a classic conundrum. While smartphone brands focus on increasing the megapixel capabilities of the rear camera, consumer priorities, in the sub-30k segment, are elsewhere,” Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR, said in a statement.

“Consumers believe that the image quality is not dependent on megapixels. For them, the selfie should be picture-perfect, and that’s what really matters,” he further added.

It should also be mentioned here that smartphones which are in the sub-Rs 30,000 price band constitute are one of the most prominent price segments in India as 85% of the customers in the country prefer this price range. About 64% of the consumers in the survey said they consider the front camera far more important as compared to the rear camera.

One of the more interesting things which came to the fore that one in every three users said that the poor quality of the front camera served as a dissatisfaction factor with their smartphone. Also, when it comes down to taking selfies in low light conditions, users are not entirely satisfied with the results. They also say that going forward brands need to be more innovative while making the selfie camera under all conditions.

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