As per a number of recent report, India’s home-grown Lava Mobiles will start manufacturing devices for other brands. If a report in the Economic Times is anything to go by, Lava is already in advanced talks with one of the country’s top telcos to make “co-branded smartphones”.
These phones will be substantially subsidised by the operator which will in turn “pull down the cost of the 4G device”. Lava Mobiles has reportedly already started making Nokia-branded smartphones and are now in talks with Motorola.
A person close to these developments told Economic Times that Lava Mobiles are in talks with all the three telecom operators for design as well as manufacturing smartphones.
Reliance Jio has already been getting it’s devices – the JioPhone series, made by Flex. Apart from this, they are also mulling to bring in low-cost 4G devices in collaboration with Google. There are reports which suggest that Bharti Airtel is also in talks with handset vendors for low-cost 4G smartphones. It will be rolled out under the “carrier subsidy model” and they are also looking at different device options.
“Lava also has plans to partner with companies that can share supply chains. It is already making smartphones for Nokia [HMD Global]. It is looking to combine forces on the supply chain front,” the source was as quoted by ET.
“Lava wants to work with important companies that are from outside of the ecosystem in India so that their supply chain can be combined,” the source further added.
It should be reported here that Motorola was earlier in talks with Dixon Technologies and Lava for a “contract manufacturing $1 billion worth of smartphones in India”.
Along with Lava, Bhagwati (Micromax), Padget Electronics, UTL Neolyncs and Optiemus Electronics, have all been granted approval under the PLI scheme (Production Linked scheme) by the Indian government as well as all local players have “proposed production output of ₹1.25 lakh crore over the next five years”.