India is likely to be one of the major markets for foldable, flexible or rollable display phones and this growth could reach 228 million in 2028 globally. This was the conclusion as per technology and strategic guidance firm ABI Research. India’s growth is riding the momentum owing to a stellar performance by Samsung Galaxy Fold.
Samsung has sold nearly 4 lakh Galaxy Fold smartphones all across the world. Chinese telecom and handset giant Huawei has claimed that it is selling 1 lakh units of its foldable ‘Mate X’ only in China every month.
“Our consumer insights have consistently highlighted the fact that today’s smartphones have become an extension of the user’s lifestyle choices,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told news agency IANS.
“There is no doubt that high-end premium foldable smartphones are here to stay. In the long run, flexible display technologies will continue to shape the future of consumer electronics, going beyond just smartphones,” Ram further added.
The other smartphones makers which include Motorola and LG are also likely to dabble into India with foldable devices which would provide more options to the buyers.
It needs to be mentioned here that foldable phone is currently an ultra-premium category and hence has a limited customer base which can afford these new devices. However, when the technology is put into use more often, there will be more takers.
“I think the ultra-premium category is still a niche, especially the high-end premium buyers of over Rs 75,000 phones are 98 percent iPhone buyers and Apple loyalists. Android in high-end foldable segment will have few affluent early adopters and only the second or third version of foldables will see greater acceptance in the market,” Tarun Pathak, Associate Director at Counterpoint Research, said.
“Initial foldable smartphones have had issues around their device durability. These were expected as the flexible display technology and form factors were very new which have since been ironed out in the subsequent iterations,” Ram explained.