After the backlash they received over the pricing strategy following the Redmi K20 launch last year, Xiaomi has planned the revisit the entire strategy. The company ran an aggressive campaign trolling OnePlus with their FlagshipKiller 2.0 and it also launched two devices – the Redmi K20 Pro and the Redmi K20.
The Redmi K20 Pro started at the price tag of Rs 27,999 while the Redmi K20 has started from Rs 21,999. Now, fans were very excited about the Pro variant but the price on the Redmi K20 did not meet appreciative audiences on social media like Twitter and Facebook.
Xiaomi India head and global VP Manu Jain wrote an open letter to all Mi Fans last year in which he defended the price of the K20. He also blamed social media accounts for the criticism and backlash.
Jain has posted a tweet in which he has informed about the pricing of the upcoming smartphone – the Mi 10. Jain’s tweet is in many ways, a prior ‘warning’ of sorts and it informs Mi Fans that there are certain requirements that the company must meet to get the high-end device to India.
So, what this essentially means is that fans should not expect the Mi 10 to be very affordable as Xiaomi’s devices are known to be, not that ‘nice’ at least.
Jain wrote that making “premium devices” requires state-of-the-art facilities which are “so far not available in India”. “We have to import 100% of units if we launch the #Mi10 in India. Hence, it will have a different pricing model than usual,” Jain explained.
Xiaomi Mi 10 has been released in three storage variants and they start with 8GB RAM and 128GB storage and this is priced at CNY 3,999. Mi 10 has 8GB RAM and 256GB storage retails at CNY 4,299. It also comes in 12GB+256GB variant and this has a price tag of CNY 4,699.
The Mi 10 Pro is a more premium model and is priced at CNY 4,999 for the base model which has a 8GB RAM and 256GB storage. On the other hand, Mi 10 Pro with 12GB+256GB and 12GB+512GB will be priced at CNY 5,499 and CNY 5,999 respectively.