Realme was launched in the Indian market as a sub-brand of Oppo, but has been on the upward curve ever since and has made its own niche with the population. It was established in 2018, and is currently one of the top-five brands for online sales in the India handset market. Also, it has found takers in more than 20 countries which include Indonesia, Spain and Russia.
“While still sharing resources available at the parent company, Realme has formed its own R&D team and is expected to build up its own ecosystem and production lines”, Chung told Digitimes.
As far as the marketing strategy is concerned, Oppo and Realme are not playing complementary roles to each other and as per Chung Opined, 60% of Oppo’s users are female and 60% of Realme’s users are male.
Also, it has been informed that Oppo plans to migrate to the premium segment, while on the other hand, Realme will focus more on technology- and fashion-centric models. As per Chung, Realme will also dabble into the wearable and true wireless stereo (TWS) headset markets.
Not only this, Realme also plans to launch its 5G phones which will be made available at extremely affordable prices and will be first launched in Taiwan by the second quarter of 2020.
It has already teased the Realme X50 5G variant with a dual-mode 5G and dual-selfie camera setup.
As far as the Indian market is concerned, Realme is pitted against Xiaomi with its aggressively priced phones made available across various price points. The Realme X and Realme XT are focused towards the sub-Rs. 20,000 segment whereas the Realme X2 Pro will mark the brand’s first entry into the Rs. 30,000 segment.
Taking cue from this, Realme is also honing in on the sub-Rs. 10,000 segment with a number of smartphones.