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Vodafone Idea launches new brand identity ‘Vi’

Vodafone Idea

Vodafone Idea on Monday has rolled out its new unified brand identity. It will now be known as “VI” (pronounced we). Vodafone Idea Ltd has merged both telcos into one and will now be using both the red and yellow colours.

On occasion of the new branding announcement, Vodafone Idea has also rolled out a new Vi app. The telco has also launched a programme through which one can win gifts such as a GoPro, Netflix subscription. It will be called “Happy Surprises” and one has to spot the new VI logo on the app.

Not only this, Vodafone Idea users and non-users will also be able to get their own customised and unique ringtone from the Vi app or website. So, as soon as the users enter their mobile number they will be receiving a unique ringtone. Vi plans more such offers in the coming few days.

“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network. VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for changing customer needs,” said Ravinder Takkar, MD & CEO of Vodafone Idea Limited.

Vodafone India entered a collaboration with Idea Cellular on August 31, 2018, and the merged company was then renamed Vodafone Idea Limited. Although the two telcos merged, both brands continued their operations with individual identities.

“As the integration of the two businesses is now complete it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company which combines the strengths of Vodafone and Idea. Vi’s focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products and services,” Nick Read, CEO of Vodafone Group Plc said in a statement.

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