Samsung has gone ahead and strengthened its online-to-offline strategy, and on Thursday, it entered a partnership with digital payments platform Benow to enable consumers to buy Galaxy smartphones from their neighbourhood stores – all this can be availed online.
This new digital platform will also help thousands of offline retailers as there are more than 20,000 offline retailers who have already jumped up and signed up to get on the digital platform. The company said in a statement: “With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.
Here we explain how this digital platform works. A dealer can become a part of this new digital platform when Samsung shares the details of the dealer with Benow. After this is out of the way, the dealer gets a link on his/her mobile number. Following this, the dealer will then register for the platform where they will download the Benow App.
“Our online-to-offline initiative in partnership with Samsung ensures that a large number of their mobile dealers can now have an online presence and extend an Omni-channel experience to their customers,” said Soorraj VS, Co-founder, Benow.
Now, we are back on the Benow app, the dealer here can then make an online catalogue of best-selling Galaxy smartphones. This catalogue will be edited an newer models will be added. Once the catalogue is ready, the dealer will then be able to share the link with customers via email, SMS and WhatsApp.
Also, the dealer can share this link on the social media handles. The customer, on the other hand, can skim through the entire catalogue of Galaxy smartphones through the link shared by a particular dealer.
“To order a new phone, all the consumer needs to do is place a request via the online link. The moment a customer places an order, the dealer gets a notification,” the company further added.
Also, the customer has the option to select various payment methods (cash on delivery, credit card, debit card, easy EMI, etc.) to go ahead and make the payment.