PUBG Mobile fans breathed a sigh of relief when a report came last week that said that the company is planning to relaunch the smash-hit battle royale in India later this year. There have been several preparations which are underway to signal the re-entry of PUBG Mobile and this includes a marketing campaign that will go live sometime around Diwali.
Now, there are reports which suggest that the company’s latest move seems to be a step in the right direction. PUBG Corporation’s parent company Krafton has inked a deal with Microsoft to store user data on Azure cloud network and this could ally the Indian government’s data localisation fears.
This latest cloud deal between Krafton and Microsoft will encompass a whole host of products and this include the PUBG, PUBG Mobile, and PUBG Mobile Lite games. What this means is that all the user data from these three games will be hosted on Microsoft Azure servers and these are also available even in India.
Krafton might choose to store the data of Indian users on Azure’s local servers and in doing so, they will also comply with data localisation policy. This development comes shortly after last week’s report which said PUBG Corporation is in talks with cloud service providers in India for PUBG Mobile data hosting.
PUBG Corporation that has developed the original game the several versions is a subsidiary of Krafton operating under the umbrella company Bluehole in South Korea. Recently, PUBG Corporation took away the publishing rights of PUBG Mobile and PUBG Mobile Lite from Tencent Games in India.
Before this ban, the data of PUBG Mobile users from India was stored on Tencent Cloud in China. The Indian government had announced a ban on PUBG Mobile and PUBG Mobile Lite in September alongside several other apps.
PUBG Mobile by all means will be relaunched in India by the end of this year. The first announcement to this end should have been made anytime last week. A Diwali campaign for PUBG Mobile might follow this announcement.