Video ads will increase the depth of reach for Amazon as it will gain a lot of traction and eyeballs. It is very similar to television commercials and is a massive tool for promotion.
In the current times, the digital advertising market is dominated by Google and Facebook, but as per Amazon.com Inc., this is about to change as the e-commerce giant has planned a new way to grab a major chunk of the $129 billion market.
One of the biggest changes could be Amazon starting to sell video spots on the e-commerce giant’s smartphone shopping app. Beta testing has been going on Apple’s iOS platform for several months now and a similar product will be launched pretty quickly for Google’s Android platform.
The e-commerce giant has emerged as one of the fastest-growing challengers in the digital advertising market as it captures around 50 per cent of all online sales in the US. Also, as per EMarketer IC., Amazon’s digital advertising market share will be on an upward trajectory – as it will see growth to 8.8 % this year from 6.8 % in 2018. In contrast, Google will see a dip to 37.2 % from 38.2 %.
Video ads will increase the depth of reach for Amazon as it will gain a lot of traction and eyeballs. It is very similar to television commercials and is a massive tool for promotion. It will only enhance Amazon’s advertising division, which currently is dependent on selling space for brand logos, product photographs and descriptions which are similar to digital billboards.
Bloomberg reports that brands will now spend nearly $16 billion on mobile video advertising this year, which is a growth by up to up 22.6 % from 2018, according to EMarketer. This shift is quite natural as advertisers have noted that more people prefer to watch videos on mobile devices and are hence, assembling small snippets to capture people on the go. These will be very similar to what pops up on Google and Facebook.