The changes were in many ways forced upon the company after it received flak from civil rights organisations which accused the social media giant of giving the advertisers a long rope.
After a spate of controversies, leaks, and data breaches, Facebook has finally announced a host of changes to its policies. In a bid to increase privacy and transparency on its platform, Facebook has changed its ad policy to put filters on the discriminatory ad on its platform.
Facebook’s chief operating officer Sheryl Sandberg informed about the same in a blog: “Our policies already prohibit advertisers from using our tools to discriminate. We’ve removed thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation and religion. But we can do better.”
There is a slew of changes rolled out by the social media giant which will have a direct bearing on housing, employment and credit-related ads. What this effectively means is that the advertisers who want to run a housing, an employment or a credit ad on Facebook would no longer have access to cater their ads to demography based on age, gender or zip code of people. Instead, they would have fewer categories than before to target their ads.
The changes were in many ways forced upon the company after it received flak from civil rights organisations which accused the social media giant of giving the advertisers a long rope which was discriminatory against the minorities and older people using its targeting model. This move will have a direct bearing on the revenues of the company as its micro-ad targeting model was one of the critical factors over the years.
Changing the ad-policy is not the only change incorporated by the company. Earlier this month, Mark Zuckerberg had informed that a detailed plan to improve and increase privacy and encryption on Facebook’s platform including sister apps like Messenger and WhatsApp.
“But going back to the very first thing that we did, making it so Harvard students could communicate in a way that they had some confidence that their content and information would be shared with only people within that community, there was no way that people had to communicate stuff at that scale but not have it either be just completely public or just as small as it had been before,” Zuckerberg was as quoted by CNBC.