Mi Max and Mi Note series – Will the company continue with the phones?

Mi Max

Xiaomi CEO reveals company plans. Check out!

Putting an end to all rumours regarding the Mi Max 4, Xiaomi CEO Lei Jun revealed in his latest blog post that there was no Mi Max 4 launch scheduled for this year. Jun also said that the company has no plans of launching the Mi Note device.

He took to the Chinese microblogging site, Weibo, in which he wrote at length about Xiaomi and Redmi – which is now an independent brand. Via the post, Jun detailed all the functioning and key focus areas of both Xiaomi and Redmi brand.

When the year started, Xiaomi announced that Redmi will function as a separate brand and ever since, several new phones have been launched under the Xiaomi and Redmi brands. Jun also confirmed via the post the future plans and the roadmap for Xiaomi and Redmi brands.

He explained that now Xiaomi will focus on new technologies, premium phones, and flagships, while Redmi will be all about bringing the latest technologies at a budget price. Also, he said that Redmi phones will mostly target the budget and mid-range market while the Xiaomi phones will be more costly.

Lei Jun stated in the Weibo post: “We will always insist on doing a good product that is moving people and being kindly priced. The mobile phone product line has been completed and combed, divided into two lines: Xiaomi and Redmi: Xiaomi brand – Explore black technology, high-end, extreme experience, and focus on the new retail market. (1) Xiaomi digital series, Xiaomi 9 / Xiaomi 9SE (2) Xiaomi MIX series, super art business flagship (3) new series CC, the trend of mobile phones for young people around the world. There are no plans for the new Max and Note this year. Redmi brand – High quality, extremely cost-effective, focus on the e-commerce market. A total of six product lines: Redmi 7A, Redmi 7, Redmi Note 7, Redmi Note 7 Pro, Redmi K20 / K20 Pro.”


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