This intense competition has resulted in premium specifications slipping down to the mid-tier price brands.
As per the latest finding by Counterpoint Research, Chinese smartphone Xiaomi remains the number 1 mobile brand in India with a market share of 29 per cent in the first quarter of 2019. However, Xiaomi’s India shipments have seen a decline by almost 2 per cent year-on-year(Y-o-Y). It had registered a 31% market share in the same corresponding quarter last year.
Samsung, with 23% market share, is number 2 on the list while Vivo galloped ahead and is now third with a 12 per cent marker chare. If we take a look at the broader picture of the market space, Chinese brands have ruled the game and have reached a record 66 per cent during Q1 2019. This is based as per Counterpoint’s “Market Monitor” service.
Says Tarun Pathak, Associate Director, Counterpoint: “Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market.”
This intense competition has resulted in premium specifications slipping down to the mid-tier price brands. As far as the volumes of the Chinese brands are concerned, there is a spurt of around 20 per cent YoY, and this is driven mainly by the exponential growth of Vivo, Realme and OPPO.
The Redmi Note 7 series was a bumper hit in the Indian market as it screamed past the one million mark within the first quarter of its launch. Also, the offline contribution of Xiaomi was the greatest in March. Similarly, Samsung’s Galaxy A-series shipments crossed the two million units mark.
“Xiaomi remains the market leader driven by new product launches. However, it faced strong market competition as compared to a year ago. Samsung did a major refresh in its product portfolio launching a new online-only M series,” Counterpoint’s Anshika Jain weighed in.