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The Redmi K20 price controversy – Company breaks silence, explains why

Redmi India MD breaks silence. This is what he said.

The Redmi K20 and the Redmi K20 Pro were perhaps the mostanticipated phones of 2019, but now that they are launched in the country, people are not entirely happy with what has been offered and the biggest dampener has been the price.

The India price of the Redmi K20 and the Redmi K20 Pro start at Rs 21,999 and Rs 27,999 respectively and this is what has not gone down too well with the masses. The users were expecting the cost to range somewhere around Realme X’s Rs 16,999. However, this was not the case as the Redmi K20 is way more superior in terms of hardware, cameras, design, battery, if we pit it against the Realme X.
After maintaining silence over the pricing issue, Xiaomi VP and India MD Manu Jain has written an open letter which tries to explain the reason behind the ‘high’ price of the Redmi K20 and the Redmi K20 Pro.
Jain says that with the Redmi K20 series, Xiaomi aims to offer flagship and high-end user experience to the customers and that they did not want to cut any corners and present a wholesome experience.
“Redmi K20 series is our honest attempt at that. The flagship Redmi K20 series has been in the works for more than a year. This involved a large team dedicatedly working towards perfecting the product and ensuring a truly exceptional experience for all our fans,” Jain says in the letter.

He also explains that the Redmi K20 Pro is a “true flagship” as it is powered by Qualcomm Snapdragon 855 processor which, currently, is the fastest mobile processor in the world and is also 45 per cent faster when pitted against the Snapdragon 845 processor.

Also, there are other high-end features including Horizon AMOLED display, fire and ice design, no display ads, 7th generation in-display sensor, Game Turbo 2, 48MP AI-based the main camera, among other things.
“Redmi K20 Pro has specifications that are only available in flagship phones above Rs 40,000 – Rs 50,000,” Jain said.
Are you convinced with this justification? Let us know by commenting below.

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