The focus remains on the premium customers as the company is looking to sustain average revenue per user (ARPU)
In order to counter Reliance’s bumper Jio Fiber broadband, Jio PostPaid Plus, and other new services, Airtel is all set to come up with its own unique packages. Although, the company has not yet made any movement in this wake, as per the reports, the operator is working to refresh the existing services in order to keep users interested. However, the focus remains on the premium customers as the company is looking to sustain average revenue per user (ARPU).
As per reports, Airtel is working on an ‘Airtel Black’ package which will be rolled out under its ‘Airtel Thanks’ programme which will offer more premium features, if a report in Economic Times is to be believed. The report also added that this aforementioned Airtel Black will be made available to the subscribers with Rs 999 plan and above and will come with a number of premium apps, access to OTT platforms, discounted international roaming, off on consumer brands, and improved content offerings among others.
Also, the report says that the ‘Airtel Black’ will enable the company to gain more access to the lower tier of Airtel Thanks users and they might give them the push to upgrade to more premium plans. As things currently stand now, Airtel offers postpaid plans at a starting price of Rs 499 per month. The base plan has a 3G/4G data rollover up to 75GB, unlimited local/STD and roaming calls. Also, there is three months of free access to Netflix, one year of Amazon Prime, and Airtel Thanks rewards.
If launched, the Airtel Black will be in direct competition with Reliance’s ‘Jio Postpaid Plus’. Reliance Jio is offering priority SIM setup service, seamless connectivity between devices, data sharing, and discounted international roaming plans; these were announced at the Reliance AGM earlier this week. Also, Jio is giving a push to the ‘Jio Postpaid Plus’ which will be a universal hub for its key home solutions.