Technology

Apple to spend $6 billion to take on Amazon, Netflix: Report

apple tv plus

While Apple TV+ will launch amid humongous hype, there will be a limited catalogue

Apple is all set with its own streaming service and the company, in a bid to give established names – which include Netflix, HBO, Amazon and Hulu – a run for their money, has already announced pumping in $6 billion to its original TV shows and movies budget for its upcoming Apple TV+ service. This was reported by Financial Times.

It is now vividly clear that Apple is planning to go big and this is indeed a huge jump in the budget to produce and stream original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform.

As reported by Financial Times, there is one comedy-drama called “The Morning Show” which features Jennifer Aniston, Reese Witherspoon, and Steve Carrell, and this has cost Apple hundreds of millions of dollars.

As the report from Ampere Analysis notes, “High value exclusive content is the key battleground.” Existing and upcoming streaming services are investing billions in original content, and they are aiming to attract more viewers with the promise of high quality, exclusive shows, and movies.

It needs to be mentioned that while Apple TV+ will launch amid humongous hype, there will be a limited catalogue as far as the services are concerned. It is likely to be rolled out with a free trial in order to get more users in the early phase. As far as the India launch is concerned, Apple TV+ will be launched ‘later this year’. This announcement was made by Apple in March.

As per Financial Times, Apple’s initial slate of shows will include “The Morning Show,” Steven Spielberg’s “Amazing Stories,” “See” with Jason Momoa, “Truth Be Told” with Octavia Spencer, as well as a documentary series about extravagant houses called “Home.”

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