Technology

Current scenario, future plans and ambitions of Nokia revealed

HMD Global, which manufactures and markets the Nokia brand devices, has made it very clear that they are in the game for a long haul. The company is battling to gain back its market share in India. In the first quarter of 2019, the iconic brand managed to accumulate a market share of 1.7% and as per Counterpoint Research, this is their lowest ever.
“We had a good 2018 but there’s still a lot of work to be done. We still need to grow and we’re in it for the long-term. We’re building the foundation of the Nokia brand and we’ll continue to launch devices and offer experiences to our consumers,” Ajey Mehta, Vice President and Country Head-India, HMD Global, told IANS in an interview.
Mehta further added that they will continue to increase Nokia’s share in the market in the coming years.
Back in 2016, HMD Global acquired the rights to sell Nokia-branded devices for the next 10 years. Subsequently, the handset-maker rolled out more than 10 smartphones in India priced between Rs 5,000 and Rs 25,000. It has also followed the Android One route by partnering closely with Google.
“If you see closely, 70-80 per cent of our phones were launched in the Rs 5,000-Rs 20,000 price segment in India. We saw the maximum engagement and the maximum results between Rs 8,000-Rs 15,000 price bracket in the country. That’s the price band that worked for us well,” emphasised Mehta.
Nokia-branded feature phones are a massive hit in the Indian market and this a positive sign for HMD Global.
“We’ve been continuously growing in the feature phone market. Nokia 130, Nokia 150 and Nokia 3310 continue to fire very well for us. Nokia 105, which was at a comparatively lower price point, sold higher volumes,” he said.
As of now, the handset maker is trying to get all its manufacturing process localised. The Finland-based firm currently assembles Nokia-branded devices at a Foxconn plant close to Chennai.

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11 comments

Tulika June 18, 2019 at 5:18 am

Nokia has been my favorite since my childhood. The toughest and the most reliant handset that I ever had. It’s so good to read about the bright future plans and the new updated launches.

Reply
Vedika June 18, 2019 at 5:18 am

Wonderful article. But do you really think that the company can bat back at the market with so many tough competitors.

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Bharat June 18, 2019 at 5:19 am

So proud to see them rise through the ashes and making their mark in the market.

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Sunny June 18, 2019 at 5:19 am

Nokia has always ruled the market and it is always going to be the king.

Reply
Tushar June 18, 2019 at 5:20 am

Hey ! Kudos to the writer for this wonderful post.

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Hema June 18, 2019 at 5:20 am

I am sharing this asap. All hail Nokia.

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Prakash June 18, 2019 at 5:20 am

Nokia gives the best quality in the affordable range and I am not surprised if they rocket themselves to the top of the market.

Reply
Prasanna June 18, 2019 at 5:21 am

My favorite company. I love reading articles here at your website. Keep going and updating us.

Reply
Subhash June 18, 2019 at 5:21 am

Such Interesting post.

Reply
Hemant June 18, 2019 at 5:21 am

Well Written

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