Google abandons tablet plans as it shifts attention to laptops


Google isn’t even in the top three tablet companies in the world 

In one of the major developments, Google announced that it is pulling the plug on self-branded tablets. It will also not go ahead with the two existing tablets. What this means is that Google will not go ahead with the launch of the successor to Pixel Slate tablet PCs. It will now focus all its attention on building laptops.

As per Rick Osterloh, Google’s senior VP for devices and services said, “Hey, it’s true…Google’s HARDWARE team will be solely focused on building laptops moving forward, but make no mistake, Android & Chrome OS teams are 100% committed for working with our partners on tablets for all segments of the market (consumer, enterprise, edu),” as quoted by Hindustan Times.

A Google spokesperson told Business Insider, “For Google’s first-party hardware efforts, we’ll be focusing on Chrome OS tablets and will continue to support Pixel Slate.” Google will be providing support for the device until June of 2024.

Also, Google has informed that it has reassigned the entire tablet team to new roles within the organisation. As per a Google spokesperson, most of the members will now be given the task of building a new Pixelbook line-up. As per reports, Google will unveil Pixelbook PC by the end of this year.

Back in 2014, Google dabbled into self-branded tabled hardware with Pixel C. This first tablet received rave reviews and was even pitted against Apple’s iPad devices. However, it could not match this in the next few years and as per statcounter, Google isn’t even in the top three tablet companies in the world. Apple and Samsung dominate the segment while Amazon is at the distant fourth position.


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