peculations of these smart glasses have surfaced after Google-parent Alphabet acquired North which is an eight-year-old Canadian start-up.
Do we remember Google Glasses? Yes, this futuristic smart glasses from Google had launched back in 2012. This consumer edition did not turn out to be as successful and hence, Google prematurely retire the product.
Google Glasses are still around and it has been put to use for enterprise, medical, and other industrial purposes. As per rumors, Google is working on new Google Glasses which is targeted for the mass market.
Speculations of these smart glasses have surfaced after Google-parent Alphabet acquired North which is an eight-year-old Canadian start-up. There are reports which suggest that the deal is estimated to be worth $180 million.
North had rolled out Focals smart glasses back in October 2018. The glasses also allow users to reply to notifications with smart replies as well as check flight status and also add daily tasks.
Last year, the company also announced that they were working on a next-generation Focals 2.0 smart glasses. This new iteration is expected to be lighter and sleeker as compared to the predecessor. Also, it can deliver up to 10x bigger display than the current model.
That said, North has not had a great run with Focals smart glasses. The company last year clamped down the price of Focals to $599 from $999. As per reports, Focals’ sales has reduced and could only sell about 1,000 units only.
Now, this is another attempt made by Google to return to the smart glasses ecosystem amid rumours of Apple working on Augmented Reality-based smart glasses. Apple is expected to launch smart glasses in 2021.
It should be mentioned here that Google is not the only one experimenting with smart glasses. Last year, Snap launched Spectacles 3 AR sunglasses which have with dual cameras. The Spectacles 3 has been launched for $380 which translates to roughly around ₹30,000.