Google launches new insight tools for travel Industry

Google Travel

Google has launched a new website on Monday which will help the travel industry in India. It will be called ‘Travel Insights with Google’, and the website aims to give insights on tourism demand trends, booking trends, among other things. The company goes on to say that the industry participants will be able to use the website to better analyse the travel demand and also use these insights to prepare their businesses.

Google’s Travel Insights will also offer insights which will based on user search data. It will provide two kinds of time-specific trends that include Destination Insights and will also give an idea about the top sources of demand for destination. Apart from this, there will also be destinations within countries that travellers will use most frequently. Hotel Insights will also provide information on the properties of different sizes and there will be focus on small and independent hotels.

Google has also revealed that they have recorded a growth in search interest for domestic travels to cities that include Chandigarh, Shirdi, and Bagdogra in the month of November. Using this, travellers in Maharashtra, Karnataka, Tamil Nadu, Delhi, and Gujarat emerged as the top the searches for accommodation options, it said.

“During the same period, the tool shows that the top demand for outbound travel from India by air came for Male, Bangkok and Dubai, while the top growing cities by search interest were Male, Genoa and Boston,” it added.

“In addition, the website also hosts the Travel Analytics Center. Available to Google’s commercial partners in the travel sector, this will enable these organizations to combine their own Google account data with broader Google demand data and insights to give a clearer picture of how to manage their operations and find opportunities to reach potential visitors,” it further added.

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